Television
networks beware because your days of dominating the media marketplace
are numbered. While that has not been used as the actual headline
it is more obvious than ever before that the world wide web
is assuming control of all media and the head lion in charge
is viral advertising. What actually started out as simple humor
has become a driving force in the online marketplace and advertising
execs are trying to jump on the bandwagon before it's too late.
The influence
of online video advertising is enormous, especially when contrasted
with the fact that the amount of money spent is only a small
fraction of the money being spent for other forms of online
promotions. Some of the latest statistics show that the online
video market is gleaning only a tenth of one percent of the
advertising revenues in the US. One would think that these numbers
should be generating tears, but advertisers are exceedingly
happy and optimistic about the current direction and future
for video marketing.
One of
the reasons for such excitement is that the online market continues
to see rapid expansion and online videos are gaining popularity
at an astonishing rate. Already the viewers are in the millions
and the buzz has it that there will be more than a 60% increase
in video marketing during the coming year. Online surveys are
reporting that the videos are the hands down favorites of viewers
from 18-45. With these kinds of statistics at hand, it is easy
to see why video fever is becoming a powerful force in the advertising
arena.
The audience
numbers for the internet are able to battle toe to toe with
cable viewers at last and we are about to see the video ads
vie for superiority with those on television. Early rumors are
predicting that the battle will be short and sweet, with online
ads able to best the network giants. The reason for the lopsided
domination will be due to the creativity and freedom currently
used on the Web. There are a large number of advertising gurus
who predict that the online video market will continue to gain
steam as a result of the freedom and creativity that is not
used by the networks.
According
to media honchos that deal with online advertising over half
of the top 50 brands in the US are purchasing video representation.
Some of the clients among that number include Pfizer, P&G
and Johnson and Johnson. Add to this list some of the leaders
in finance and retailers and it is easy to see that online advertising
is rapidly outpacing traditional advertising methods.
