As the
internet has been evolving, and ever changing, Video marketing
has been a topic of big discussion. Fist of all, movies, infomercials,
and commercials are bigger then ever! I was reading in a report
that there where 14.5 billion people watching videos on the
internet, and an average of 97 videos per person in the US alone.
If that doesn't tell you enough, videos can play to our emotional
side. Everyone knows that our decisions are made on emotion.
So, videos can be an effective way of communication and decision
making.
What needs
to go into a video? Fist of all, there is the choice of having
a more educational, or information movie, or a sales movie.
If I could offer my best advice, and also people that I have
talked to say that you get farther with a informational video
then you will with a sales video, You need to consider that
people will like having genuine information and will more likely
visit your website then with a sales video. Also sales videos
will not always be accepted by video sites. You might just get
kicked off because you are too saley. Informational movies
are much better, and will make it so you can fly under the sales
radar.
You can
make a few types of videos that can be very effective. One was
is to create a slideshow, and have a simple voice over and pictures
with titles on the top. This can be effective in getting people
to notice you. Also you can just have a head talking about your
product or service, and why it is the best. They should also
have a call to action. Don't forget to have some type of call
to action. This is very important if you want any type of business
at all. You will also want to put up your address, or website
for a wile on the end, because you can't have a direct link
from a video to your site, you need to leave it up for a wile,
so someone can type it in or wright it down.
If you
already have a website, and want to add a video to it, but don't
really know where to start or where exactly you should go with
it, you can have a company who does videos produce one for you.
This is a good idea because they know how to do videos, and
chances are they have done many before. They can take you through
writing a script, and save you time editing and creating the
final product. If you want to know more about internet marketing,
and creating videos check this site out!